Ep33: Tim Noakesmith, Vow

Crossing the Uncanny Valley with Vow’s Tim Noakesmith

For Tim Noakesmith, it has been quite the non-linear career trajectory to his current role as co-founder of cultured meat company, Vow. But when you know he’s life goal was to have a major impact on the world, it makes sense he is now at the helm of one of the international leaders in this ground-breaking field.

We start with Vow’s origin story and the basics of how cultured meat is made. Tim explains the quest to cross the ‘uncanny valley’, that space when something doesn’t feel – or taste – how you think it should and your immediate response is disgust or rejection.

From there, he talks about the potential for cultured meat beyond simply replicating the animal the cells have come from. As he says, “cells are an exciting ingredient and they’re going to make exciting foods”.

Vow raised $7m in seed funding last year and is on the cusp of making some major announcements. Tim says the company’s culture is one that doesn’t like to rest on its laurels, with a diverse team of “really smart problem” solvers making sure Vow is at the front of this burgeoning food technology. 


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