• Sonia Friedrich: Keynote speaker at Women in Packaging 2022 in Melbourne on 10 November.
    Sonia Friedrich: Keynote speaker at Women in Packaging 2022 in Melbourne on 10 November.
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With three weeks to go until the Women in Packaging 2022 lunch forum in Melbourne on 10 November, PKN has announced the keynote speaker. Tickets are available online now, all of industry is invited.

Renowned behaviourial science strategist Sonia Friedrich will be the keynote speaker at Women in Packaging 2022, themed Champions of Change: Women Walking the Talk.

Friedrich ‘walks the talk’ as a leader in the strategic application of behavioural science, and will bring her expert insights into consumer behaviour around sustainability. She will be addressing Women in Packaging shortly after returning from London where she co-hosted, with Diversifi global, CBO25 – an invitation only event for 20 leading Chief Behavioural Offices from around the world.

Friedrich is the Australian representative for Diversifiglobal, a collaboration of 18 independent applied behavioural science companies representing different cultures and working on global projects.

She has a team of consultants based in London and Australia. While in London, she was invited to speak at the Behavioural Science Club and inspire students at UCL Behavioural Innovations Society.

More will be revealed about her talk in the lead-up to the event. Friedrich has wowed the audience with her insight and knowledge at a previous Women in Packaging event, and is back by popular demand.

Find out more about the speaker line-up here, and book your tickets here.

Industry has come out in strong support of the event. Returning as our Platinum partner is tna SolutionsBall & Doggett has signed up as Gold partner, and Silver partners are Close the Loop GroupInnovate Learn and Tetra Pak. Joining us as Bronze partners are Caps & ClosuresImpact InternationalPositivResult GroupSource CertainTrimatt Systems and Zipform Packaging. Association partner for the event is the Australian Institute of Packaging

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