Twinings' new Morning Tea will roll out to supermarkets at the end of January in packs designed by four prominent Australian women.
The top four iconic finalists of the Twinings Design Challenge, announced today, were Carrie Bickmore, Emma Freedman, Samantha Harris and Nicole Kidman.
The women's designs were shortlisted by a judging panel including Archibald Prize judge Ashley Dawson-Damer.
Their four designs will adorn the packs of the brand new Twinings Morning Tea blend, with ten cents from every pack of Twinings Morning Tea sold will be contributed towards the top four’s charities of choice: Carrie Bickmore - Carrie’s Beanies 4 Brain Cancer, Emma Freedman - Captain Courageous Foundation, Samantha Harris - Make-A-Wish Australia, and Nicole Kidman - Variety: The Children’s Charity.
Consumers can vote for their favourite design and voting is now open until 8 May, and the celebrity who accumulates the most votes will have her design remain on shelf, where 10c from every pack sold will be contributed to her charity of choice over the next 4 years.
“We wanted to celebrate our 300 years of women and Twinings tea because we’re proud that all those centuries ago Thomas Twining opened the world’s first teahouse to welcome women," Twinings Australia brand director Audrey Green said.
"To mark this, we thought we’d ask Australian women what they wanted in their tea and our Master Tea Blender Philippa Thacker has created this refreshing, Twinings Morning Tea blend just for them.
"We also wanted this tea to reflect modern Australian women and what inspires them. To have these four, strong iconic women we admire in this country to lend their creative talents to developing the packaging is just wonderful."
PHOTO: Designers from left to right are Carrie Bickmore, Emma Freedman, Samantha Harris and Nicole Kidman.