Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".
"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.
Tooheys New is a traditional Australian lager, first brewed in 1931.
The latest rollout has been supported by a 'very Australian' campaign, below.
The Ellen MacArthur Foundation has released a new report today, calling on global businesses to accelerate collective action toward a circular economy for plastics, and address the systemic barriers that continue to fuel plastic pollution.
Avery Dennison has officially opened its new Avery Dennison Experience Lab (ADX) today in Melbourne – an innovation hub designed to accelerate the adoption of RFID and digital identification technologies across Australia and New Zealand. PKN was there.
Packaging machinery manufacturer Packserv won the Best Small Business Award at the 2025 Australian Manufacturing Awards, for its commitment to local manufacturing and investment in innovation.
