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Lion has released its Tooheys New collection in an iconic 30-pack of classic cans for a limited time only.

Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".

"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.

Tooheys New is a traditional Australian lager, first brewed in 1931.

The latest rollout has been supported by a 'very Australian' campaign, below.