Tip Top has introduced 100 per cent recyclable cardboard bread tags, made from recycled material, which launches in South Australia this week.

The initiative will see 11 million plastic bread tags removed from waste streams by the end of 2021, with an aim to eliminate around 400 million plastic tags per year as it rolls out nationally.

Tip Top ANZ director of sales and CSR lead Graeme Cutler said the goal is for all Tip Top packaging to be 100 per cent recyclable, reusable or compostable by 2025.

“Developed and produced through rigorous testing, the new sustainable bread tags promise no compromise on freshness and taste. Customers can expect to be provided with the same Tip Top quality that millions of Australians enjoy freshly baked every day and have trusted since 1958,” said Cutler.

The carboard bread tags can be placed in kerbside recycling bins, with the company encouraging consumers to “tuck the tag securely inside other paper or cardboard products, such as an envelope or paper bag, giving them the best chance of being recycled into a new product rather than being sent to landfill”.

South Australia is the first state to see the rollout of the tags on Tip Top products, with a national rollout expected to be complete by the end of 2021.

Packaging News

A $40m investment in advanced mechanical recycling for soft plastics will see the construction of a new processing facility in South Australia at Recycling Plastics Australia’s Kilburn premises, with the application of proprietary technology supplied by PreOne.

The concepts of 'collection' and 'creation' have come together in a new brand identity for fast-expanding packaging and resource recovery and recycling operation Close the Loop, which has positioned itself as a circular economy leader operating in four major global regions. 

Singapore-headquartered VektroPack, which recently opened an Australian office, has launched kerbside recyclable paper-based packaging for Coles’ Bake and Create and Simply baking chocolate range. Recyclability has been verified by Opal.