Club Trading and Distribution (CTD)'s milk flavouring straw brand Sipahh decided on an overhaul of its packaging design to reflect the low-sugar trend.

The milk modifier has less than half a teaspoon of sugar per straw and is a precise portion-controlled drink which encourages consumption of plain milk.

Sipahh has worked to improve the lower-sugar message on packaging to help consumers choose well in a high-pressure category.

"The new look will also include softened pack colours so the product looks more natural, supporting the 'less than half a teaspoon of sugar' message," marketing manager Georgie Scott said.