Schweppes has rolled out a new bottle design and updated its range to include less sugar and “more natural” flavour profiles.
The new PET bottle design will see a reduction in size from 1.25 litres to 1.1 litres, positioning it as a more “premium” offering, according to the company.
The recommended retail price per bottle will also reduce.
The updated look pays homage to Schweppes’ famous ‘Hamilton’ bottle of 1809, and will apply to Schweppes’ mixer and flavoured mineral water ranges.
Schweppes' marketing GM Lisa Saunders says the PET bottle was the inspiration of Schweppes’ internal team, which was brought to life by working with an external technical team.
“With a new, more premium bottle design we hope to create a stronger connection with the experience of drinking our quality products,” she says.
“Australians trust the Schweppes brand and have high quality expectations of our liquids.
“Now we have a design that matches those expectations, and connects the quality liquid inside to the look of the bottle on the outside.”
The range will also be updated to include less sugar.
The new bottle design applies to the Schweppes mixer and the mineral water ranges, while only the flavoured mineral water range has been updated with new flavours.
The new PET bottle shape and packaging is a move to reposition Schweppes in the mainstream sparkling beverage market, and making them more appealing to discerning adult consumers.
Schweppes will launch three new flavours in the new 1.1 litre packs:
• Blood Orange and Passionfruit
• Apple and Cranberry
• Pineapple and Lemon
Schweppes infused and natural mineral water will also move to the new 1.1 litre bottle without any liquid changes.
