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SPONSORED: HP Indigo is reinventing printing by delivering transformational customer experiences in a connected world. It is championing a move from tech-centric to brand-centric thinking, focusing on human need, emotional purpose and the story at the heart of a brand campaign.

HP Indigo is disrupting applications with breakthrough digital print technology by partnering with brands and agencies, and reinventing print supplier operations.

The HP Graphics' strategy is to support brands throughout the consumer journey allowing them to rise to the occasion, re-establish trust through customer-centric actions, and to accelerate growth.

In HP's upcoming webinar on 23 July, you can find out how to improve your brand's supply chain efficiency.

In the world of packaging print brand owners can leverage digital print to benefit from optimised supply chain management, faster time to market, and delighting consumers through customised and personalised printed experiences. However, to really capture these benefits the brand must look beyond “just” the price of print per unit and really consider the opportunities from an end-to-end TCO perspective.

Hear from the expert panel of presenters:

  • Paul Randall-HP Graphics Solutions Business-WW Brand Innovation Manager
  • Victoria Andersen – HP Inc., Indigo Regional Brand Innovation & Sustainability Lead

This will be followed by the final webinar on 6 August, discussing the important topic of How to build your brand sustainably in the digital era.

Consumers want to better brand experiences with less environmental impact and they are calling for brands to take greater responsibility for the environment, and not listening is not an option any longer. As it becomes more ingrained in the brand-consumer relationship and purchasing, there’s a clear opportunity there to win favour with the right approach and digital print service provider can play an important role in the ecosystem of brands responding to such a new demand. Having HP Indigo solutions in your supplier ecosystem makes it possible for you to step right to the forefront of sustainable development.

Presenters for this webinar are:

  • Mach Machikawa, HP Inc., Indigo Sustainability and Future Product Lead
  • Alon Schnitzer, HP Inc., Global Flexible Packaging Market Development
  • Victoria Andersen – HP Inc., Indigo Regional Brand Innovation & Sustainability Lead


Follow HP's webinar series, to find out how HP Indigo's digital print solutions can address brand and consumer needs in these unprecedented times.

Register now for one or more webinars from the list below in one simple step.

FIND OUT HOW TO IMPROVE YOUR BRAND'S SUPPLY CHAIN EFFICIENCY: 23 July 4:00 PM

LEARN HOW TO BUILD YOUR BRAND SUSTAINABLY IN THE DIGITAL ERA: 6 August 4:00 PM

 

Packaging News

Pact Group, Cleanaway Waste Management, and Asahi Beverages have formally entered a joint venture to build a $45m recycling plant in Albury/Wodonga. The companies say the facility will substantially increase the amount of PET produced in Australia from local waste.

The July/August edition of PKN Packaging News is out now. Whether you read it online or in print, it's packed with the latest news and insight for the packaging industry.

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