Limited-edition Nutella labels offer morning greeting

Attesting to the ongoing popularity of customised packaging, Nutella is unveiling a limited-edition collection of labels offering a ‘Good Morning’ from sunrises across Australia and New Zealand.

From the rugged coastlines of Kangaroo Island to the iconic backdrop of Sydney Harbour, the five new labels were printed by Abaris Printing, and were created using a lithographic print style process. The labels were then applied to the jars at Nutella’s factory in Lithgow.

“Australia has so many incredible flavours and textures that make baking all the more exciting,” said Kat Sabbath, brand ambassador for Nutella.

“I love experimenting with local ingredients and incorporating them into known and classic recipes. Nutella’s latest recipes really lean into some amazing taste profiles.

“My personal favourites? The Macadamia Banana Bread and the Vanilla Slice with Passionfruit – absolutely divine. I can’t wait to see it all come alive at the Café Nutella Pop-Up.”

Nutella’s limited-edition jars are now available at Coles, Woolworths or local supermarkets.