Justine’s Cookies has introduced new packaging across nine SKUs in its core range, including its Protein Cookies and Keto Crunch products. The redesign was led by Creative Jam, aiming to reflect the company's evolution from a niche keto favourite to a trusted choice for everyday health-conscious snackers.
The new packaging uses two layers of plastic film, a clear BOPP outer layer and a metallised BOPP inner layer, and is recyclable through soft plastics recycling programs in New Zealand. It is manufactured in Wellington by Lamprint.
According to the company, the updated packaging introduces a more uniform and functional design across the range, with key product information such as high protein and low carbohydrate content now more prominent on the front of the pack.
The brand has also moved away from “guilt-free” language, instead focusing on everyday consumption moments like “Just after the gym” or “Just because you deserve it”.
Justine’s Cookies was founded in 2005 by Justine Muollo and produces high-protein, low-carbohydrate snacks that are gluten-free and made in New Zealand. The refreshed products are available online at justinescookies.com, and will roll out to supermarkets and independent retailers across New Zealand and Australia.
