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The new Entice range of soft-touch films from Jet Technologies is designed to give consumer product labels additional value and a premium look.

To meet the demands of an increasingly competitive market for branding, Jet Technologies Soft Touch films are now available pre-laminated as label material, with the Entice range conveying the sensations of luxury and exclusivity.

“Australian consumers want products that demand our attention,” Jet Technologies director Jack Malki said. “And consumers are becoming more and more influenced to purchase products that evoke an emotional response in them through sensory touch.”

Applications for the Entice range include boutique beverage labels, gin labels, whiskey labels and wine labels (water resistant substrate with excellent in ice-bucket performance).

Other suitable products might include higher-value beauty products and cosmetics, perfumes, as well as boutique commercial printing for weddings, invitations and foiling.

Soft Touch Overlaminate adds soft touch to any substrate, for all types of printing, while the Entice Pressure Sensitive range is available in matte black, gold, and silver label stock with a premium soft touch finish for label printing.

Jet Technologies says it is leading the way to extend the same look and feel with its films so a brand can achieve the same experience from their marketing brochure, right through to their folded carton, and now on to the label.

“Our Entice range will also tick all the boxes for brands looking to benefit from the extrinsic aspect of their products,” Malki said.

“After all, a customer’s first impression of a brand comes from the label and packaging, and companies should not underestimate the impact of the sensory experience and enhancing the most provocative of graphic arts.”

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