• IMAGE: The Edison Agency
    IMAGE: The Edison Agency

For brand owners large and small looking to maximise shelf impact and engage the consumer via printed packaging, an upcoming LIVE forum in Sydney will bring you up to speed.

New Frontiers in Packaging Print, powered by Food & Drink Business stablemates PKN Packaging News and Print21, will be held on Friday 3 August in Darling Harbour, and will cover what brand owners and their packaging and marketing teams need to know about the latest global trends in printed packaging and the game-changing technologies available in Australia to produce designs in line with these trends.

The one-day forum will be exploring how the adoption of digital printing is moving beyond the realm of labels into other packaging substrates -- from cartonboard to corrugated to flexibles -- and vastly expanding the scope of options open to brand owners for versionalised, personalised and limited edition packaging.

Also included in the content line-up is the use of on-pack-triggered augmented reality (AR) experiences, including a hands-on demonstration of a recent  branded AR execution, and the use of QR coding and serialisation to build the brand story by proving provenance, authenticity, and triggering consumer engagment experiences.

And the forum will cover the all-important area of e-commerce packaging, and how the cardboard delivery carton for an online order can be transformed into a branded platform that enhances the unboxing experience for the consumer.

Tickets are on sale here.

More information on speakers and sessions can be found here

If you haven't experienced one of PKN's LIVE events before, here's a short highlights video from last year's event, when PKN teamed up with Food & Drink Business.


Packaging News

Unpacking the opportunity that is packaging print: the Print21 + PKN LIVE annual conference for the packaging print community will take place on 12 August in Sydney. With strong industry support and a stellar line-up of speakers and panellists, the event is shaping up to be a calendar highlight this year.

Western Australia's Hunt and Brew can now serve its cold brew coffee products Australia-wide after turning to Jet Technologies for a bespoke filling solution to extend product shelf life in stores and in transit.

The emergence of direct-to-package and direct-to-container printing is shaping up as a major threat to traditional label printing; however, for now label printing is still on the rise, to the tune of 4.4 per cent a year.