Consumers will soon start to see the new Country of Origin labels on products, starting with a variety of Fresh Cut products in Woolworths stores.
Among the very first Woolworths own brand fresh produce to include Country of Origin labelling are 120g and 280g Spinach and 120g Red Leaf mix.
The new labelling is part of the Government’s Country of Origin labelling Scheme that requires food and beverage companies to quantify the amount of Australian-sourced ingredients in their products.
The rollout comes ahead of the mandatory deadline of July 2018, and 25 Woolworths own brand products will carry the new label by the end of next month.
“We are working closely with our suppliers in Australia and overseas to ensure our products will carry the new Country of Origin labelling ahead of the deadline,” Woolworths head of sustainability, Adrian Cullen said.
“We know our shoppers love to buy Australian products and this system will make it easier to find Australian made products and understand what percentage of the ingredients are from Australia.”
