Coca-Cola and Disney have collaborated to launch a limited-edition Star Wars-themed packaging range in Australia, featuring 21 unique Coca-Cola cans and bottles.
Each one depicts a Star Wars character, including Darth Vader, Yoda, Princess Leia, Luke Skywalker, The Mandalorian and Ahsoka Tano. The range is now available in stores across the country for a limited time.
In addition to the packaging, Coca-Cola is introducing an augmented reality (AR) experience accessible via QR codes printed on select cans and advertisements. From 1 August, users can scan the codes to unlock a feature allowing them to record and share personalised hologram-style messages, referencing the Star Wars universe.
Martyn Ferguson, senior director of marketing at the Coca-Cola Company Australia and New Zealand, said, “What makes this campaign special is its ability to connect generations of Star Wars enthusiasts with innovative ways to celebrate their fandom. Whether you're collecting cans or sharing hologram messages, it’s all about embracing the stories and characters that unite us.”
Mindy Hamilton, senior vice president of global marketing partnerships at the Walt Disney Company, said, “Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them."
The initiative is part of a wider global rollout across North America, Europe, Asia Pacific and Latin America. The cans are bottles produced in Australia and are now available nationwide.
