FMCG brands are fast realising the power of the printed pack as a platform for driving consumer engagement, with AR technology advances taking this to the next level. At a forum in Sydney on 12 August, Campbell Arnott's will put AR to the test.

Owner of iconic brands Tim Tam and Shapes, Campbell Arnott's has in recent years been pushing boundaries with its printed packaging executions. Director of Packaging, Liza Vernalls, has been instrumental in a number of these innovations, including the highly successful Chill Me Tim Tam packaging, which employed thermochromic ink to deliver colour-changing packaging when the product reached the right temperature.

Slated to speak at F&DB's stablemates' Print21+ PKN LIVE forum in Sydney on 12 August (themed New Frontiers in Packaging Print), Vernalls will take the audience through a few case studies, including Chill Me, where Campbell Arnott's has brought to market packaging innovation that has driven sales and delivered on broader business objectives.

In this short video, Vernalls gives us a snapshot of what she will cover, hinting at a special AR execution planned exclusively for the day.

At LIVE, Campbell Arnott's will be teaming up with augmented reality specialist Dreemar for the day to develop this exclusive experience, and delegates will be able to engage with the concept using their smartphones.

Bill Atta, chief product officer at Dreemar, will show the audience how integrating AR can transform branded packaging into a channel for delivering interactive and engaging consumer experiences. He will demonstrate how app-based AR activations can benefit brands by tracking and measuring results; boosting ROI; providing digital and physical integration; and delivering richer, broader more valuable content.

If you're in FMCG branding and marketing, and would like to know more about:

  • how you can use AR activations to cut through a digitally noisy world and increase dwell-time with consumer packaging;
  • how to gather analytics and insights from packaging; and
  • how to enhance and simplify user engagement and provide measurable ROI on print

... then this is a must-attend event for you.

You can book tickets here:

Other hot button topics to be covered on the day include: Design directions for brands and printers, Personalised and customised labels and packaging using digital print; Smart brand protection and authentication solutions via printed packaging; Sustainable packaging and the circular economy mindset; and the packaging print opportunity – Aussie success stories.

Full programme details here

Packaging News

Plastic packaging is among the flotsam washing up on East Coast beaches after cargo vessel APL England on Sunday lost 40 shipping containers overboard in heavy weather.

Foodmach has beat deadlines to get surgical mask-making machines designed, built, and running to help boost the Australian supply of this essential piece of PPE.

PacPrint, the four-day show held in conjunction with Visual Impact and the Label & Packaging Expo, will now be held from 28 September through 1 October next year.