Mondelez International has refreshed and repackaged its Cadbury Roses wrapped chocolates to meet the changing tastes of consumers.
The classic flavours of Cadbury's Roses, which have been sold in Australia for 70 years, have been reinvented with more indulgent layers and textures, and some new additions to range include White Raspberry and Vanilla Nougat.
The shape of each Cadbury Roses piece has also been modernised with a more rounded and smooth shape, and the wrappers have been updated.
To prevent accidental unwrapping and to minimise flavour transfer between pieces, the repackaging also includes sealed ‘flow wrap’ to lock in the freshness and flavour of each piece of chocolate.
“This new evolution of Cadbury Roses refects the changing taste preferences of consumers and addresses customer’s valid feedback,” Cadbury Roses senior brand manager Jessica Finger says.
"Our intention is to continue delivering the best experience for lovers of Cadbury Roses, whilst remaining true to the brand."