Blue Label receives festive makeover

Johnnie Walker Blue Label will feature a limited edition design created in collaboration with fashion designer Rahul Mishra for the Indian festive season. The bottle and pack draw on Mishra’s signature style, inspired by native flora and fauna.

Rahul Mishra describes the imagery as “blooming flowers and spirited animals” and says the bright festive night motif symbolises abundance and joy.

Mishra said, “Johnnie Walker Blue Label has been a symbol of luxury and celebration for decades, not only in India but across the world - and learning more about the time and craftmanship that goes into every bottle has been a wonderful journey. Slowing the process of craft and creating a sustainable eco-system for artisans is something close to my heart so sharing my philosophy with a brand with centuries of heritage and a lineage of craftspeople has been very special.”

Dr Emma Walker, Johnnie Walker Master Blender, said, “This beautiful design by Rahul complements how special the whisky inside each bottle is, and brings to life the joy of celebrating with those close to you. Working with such a progressive and thoughtful artist, who cares so deeply about the power of craftsmanship, also feels like a fitting recognition of the talented people who have ensured Johnnie Walker Blue Label’s unwavering quality over decades.”

The limited edition bottles will be available in Australia from 21 September 2025, RRP $368, at BWS, Dan Murphy’s, Liquorland and independent retailers. They will also feature in international Johnnie Walker Blue Label festive celebrations with Indian talent across October and November.