Bega Peanut Butter is releasing two limited-edition jars of its No Added Sugar or Salt Peanut Butter to coincide with the launch of Andy Griffiths’ new book, You & Me and the Peanut Butter Beast. The jars feature original illustrations by Bill Hope, and Labelmakers Group printed the labels.
Georgia Fink, brand manager of Bega Peanut Butter, said, “The end of a school year can be chaotic, but hopefully this playful pairing between Andy Griffiths and Bill Hope’s You & Me and the Peanut Butter Beast and Bega Peanut Butter brings a moment of delicious fun to family routines. It’s a celebration of creativity and imagination and we love that peanut butter is part of that!”
Andy Griffiths said, “I can’t think of a more perfect partner for You & Me and the Peanut Butter Beast than Bega and their brilliant peanut butter which, as luck would have it, happens to be the Peanut Butter Beast’s favourite brand of PEANUD BUDDARRRR 9its exact words). Bill and I are confident that with Bega behind the book we’ll not only win the hearts and minds of our readers, but their stomachs as well!”
Bill Hope said, “I am a consumer of Bega Peanut Butter of the tablespoon-at-a-time-no-bread variety. So, this collaboration has been the perfect way to cement the Peanut Butter Beast in our hearts and in our stomachs but mostly in our stomachs.”
Bega Peanut Butter’s No Added range retains the same Never Oily, Never Dry texture as its original peanut butter, with no added sugar or salt.
You & Me and the Peanut Butter Beast is a new tale from Griffiths and Hope, following an imaginative adventure about friendship, fantasy and a peanut butter beast.
The limited-edition jars will be available in major supermarkets nationwide from early October, while stocks last.
