• General Mills managing director Peter Everett
    General Mills managing director Peter Everett

More than 2300 tonnes of quality food has been on-sold rather than going to waste, providing a return of $7.1 million to food manufacturers and farmers, Yume says.

The B2B commercial tech solution developed by Yume allows food manufacturers to connect with commercial buyers to prevent quality food from going to waste. The company has grown 150 per cent year on year since it began in 2014.

Founder Katy Barfield said: “Yume’s exponential growth is testament to the need for organisations to re-think the way their supply chains work, and this milestone proves the innovation and importance of our tool.”

General Mills managing director Peter Everett
General Mills managing director Peter Everett

Yume works with around 500 manufacturers, including General Mills, Kellogg’s, Unilever, Fonterra and Mondēlez, and more than 3000 buyers, including independent retailers and industrial caterers such as Sodexo and Accor hotels.

General Mills ANZ started working with Yume in August 2019. In that time it has reduced its finished product waste to landfill by 80 per cent. 

Managing director Peter Everett said: “With fluctuating forecasts food manufactures can get caught with excess stocks at times and Yume provides a great service to help clear unforeseen excess products and helps us reduce our environmental footprint. Yume has now become our clearance channel of choice.”

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