Warrnambool Cheese and Butter (WCB) is launching a new advertising campaign featuring Coon cheese toasties to promote the heritage and everyday use of the brand.
The campaign, which will run across TV, print and digital media, portrays a mum and daughter sharing the tradition of Coon cheese toasties at different ages under the tagline "Comfort never grows old".
This campaign is the first in nearly three years for Coon cheese after WCB, which is now owned by Canada-based global dairy giant Saputo following a hotly contested takeover tussle two years ago, bought the brand off Lion in 2015.
"For the past 81 years Coon cheese has been enjoyed by Australian families and is a staple of everyday life,” WCB GM Marketing Ted Lawson said.
"We hope the TVC reminds Australians of their childhood, growing up with Coon cheese and the pleasure and comfort of enjoying a cheese toastie with family. This is a tradition that we want to continue.”
The TVC will appear across primetime media such as Masterchef Australia and The Voice and within specific STV, online and print media environments.
