Australia's vegetable growers have released a new-look interacative consumer education tool called Veggycation.
The online tool showcases the nutritional benefits of more than 80 different vegetables and explains the best methods to store, prepare and cook them.
Veggycation is a strategic levy investment through Hort Innovation. Ausveg deputy chair Belinda Adams, a leafy vegetable grower from the Gold Coast, says the resource gives consumers accurate information about the health benefits of vegetables in order to boost consumption.
Veggycation also includes valuable information for growers – both professional farmers and home gardeners – about harvesting, post-harvest storage and handling different vegetables, as well as nutrition and health claims that growers can include in their promotional materials to further educate consumers about the health benefits of their products to encourage increased sales.
“As a grower, this resource is also really important as it has grower-focused nutrition and health claims, already pre-approved by Food Standards Australia and New Zealand, that I can use to promote my specific vegetable products and lines to consumers,” Adams said.
