Bega Cheese has launched a new brand campaign for Vegemite that features some quintessential moments in Aussie history in all its quirkiness.
The campaign, Tastes Like Australia, is the first from Vegemite in six years, and the full 60-second opens with the Pauline Hanson’s classic “Please explain”, and also includes Bradbury’s gold medal Olympic victory, Julia Gillard becoming the first female Prime Minister, the Big Prawn and Rebel Wilson.
Thinkerbell co-founder Adam Ferrier says the campaign aims to reflect the beauty and quirkiness of Australia through its inclusion of supersized prawns and bananas to the dynamic political environment, reports AdNews.
The Vegemite brand recently returned to Australian ownership when it was bought off global giant Mondelez by Bega Cheese.
The campaign will run across TV, cinema, outdoor and digital with ‘Tastes Like Australia’ billboards posted Australia-wide with a range images from surfers punching sharks to scenes from the Melbourne Cup.
