Australian premium cracker brand Tucker’s has unveiled a new look in the lead up to a progressive export push into China, the UK and the US.
The Tucker’s Natural brand was launched 11 years ago as an all-natural oven-baked and hand-made gourmet cracker brand that has developed into a range that is free from GMO, soy, yeast and with no artificial colourings, flavourings or preservatives.
The range has expanded to include Gluten Free Bites, Gourmet Bites, Fibre Packed Snack Crackers, Fruit Bites, Cheese & Cracker Snacks, Cracker & Dips Snacks and Fruit Pastes.
“With a push into new export markets, it seemed the right time to refresh the brand,” Tucker's managing director Sam Tucker said.
“We wanted to reflect the freshness of ingredients we use in our products such as freshly hand-chopped coriander, chives, cheese and butter. We also wanted to tell the story of our beginnings, which was and still is, an Australian family business.”
The new packs have a slimmer profile which has reduced packaging and enabled ten units to be packed per carton instead of six, reducing energy and paper wastage.
“2019 will be a big year as we set up for global distribution of both our brands and contract manufacturing with new manufacturing equipment arriving late in the year to meet the demands,” Tucker said.
The new-look brand is being progressively launched into Australian retail from January 2019 with overseas markets to follow.
