Tread Softly Wines has launched its inaugural Next Generation Winemaking Rising Star Program, an initiative designed to empower emerging female talent and nurture the future of sustainable winemaking.
Tread Softly is known for crafting wines that are lighter on the palate and on the environment, produced from varieties grown and sourced from regions that showcase freshness and vibrancy. By selecting varieties suited to their regions, grapes can be picked earlier at optimum fruit ripeness, so Tread Softly can naturally produce more balanced and lighter in weight wines that are expressive and unique.
Extending the brand’s sustainability commitment of reducing its environmental footprint and giving back to the land, Tread Softly is building on its mission to incorporate social responsibility by supporting emerging winemakers to continue progressing in the sector.
The year-long program offers one up-and-coming female winemaker an opportunity to work closely with Tread Softly’s mentors and develop their skills in production, marketing, trade, and consumer engagement for the wine industry.
It also offers opportunities for the selected winemaker to showcase their wine at international wine fairs. They will meet with key customers locally in Australia and in major markets such as the UK, enhancing their profile and gaining invaluable industry insights.
Tread Softly global marketing manager and program mentor, Indeya Passfield, said the goal of the Next Generation Winemaking Rising Star Program is to champion up-and-coming female winemakers to leave their mark on the industry.
“Tread Softly is more than a wine brand – it’s a movement. By employing efficient production practices and planting over two million trees, we’ve been working hard to reduce our carbon footprint and give back to the land,” said Passfield.
“Now, we are expanding our mission to give back to the wine world by investing in its future leaders.”
To apply to Tread Softly’s Next Generation Winemaking Rising Star Program, head to treadsoftly.com/nextgeneration. The company stated submissions will be judged on creativity, authenticity, and sustainability, with the most compelling entry selected for the program. Applications are now open until 11 July, with the successful participant to be announced by 15 August.
