Tranquillity in a can

Move over Mother; fly away Red Bull: the relaxation soft drink category has arrived in Australia.

Everyday Sunday is a new carbonated drink that's been designed to "embrace the chilled out lifestyle instead of encouraging us to sprout wings," according to the Melbourne company that makes it.

The key ‘de-stressing’ ingredients include Passion Flower, Valerian and Chamomile extracts. Rosehip Puree is also added to aid in reducing muscle fatigue "and to keep those shoulders where they should be instead of wearing them like earrings,” according to its maker, Rockwell Beverages.

The product, which is manufactured in Moorabbin, is all-natural according to the company. It contains “nothing starting with artificial or ending in ‘cose’ or ‘ine’,” its maker says.

The drinks come in three flavours: berry bliss, citrus crush and tropical punch and have a RRP of $3.50.

They are available in select IGAs in Victoria and New South Wales, as well as through distributors nationally, and retailing primarily in convenience stores, independent supermarkets, and cafes.