Thomas Foods is ramping up its Angus beef premium product line through an exclusive licensing deal with the industry organisation Certified Angus Group (CAG).
The impetus behind the deal is to grow the national and international market for Angus beef under the brands CAAB (Certified Australian Angus Beef) and Angus Pure and Natural Beef.
These brands will be produced under exclusive license to Thomas Foods International.
“This is a great opportunity to build on two established brands and expand sales of Angus beef to a global market hungry for premium meat,” Thomas Foods International CEO Darren Thomas said.
“We see enormous potential to grow markets for Angus beef across Australia, the United States, Europe and Asia.
“Under this arrangement with CAG we expect to increase our throughput of premium Angus beef four-fold over the first 12 months alone.”
According to Thomas, the company has invested significantly in state-of-the-art processing facilities, leaving it well placed to meet the growing appetite for Angus beef.
This recent investment includes a new $25 million beef boning facility at Murray Bridge and an upgraded feedlot at Tintinara, both in South Australia.
Thomas Foods International has been a processing partner with CAG for eight years. CAG CEO Kate Brabin said the license represented a great deal for members of Angus Australia.
“The move to exclusivity on both brands presents a wonderful opportunity to further grow the brands domestically and in international markets. The future of the brands is in safe hands,” Brabin said.
