Following the success of its Jim Beam Full Spirit offering, Beam Global Australia has launched the Jim Beam Devil’s Cut RTD, exclusively for the Australian market.
Devil’s Cut 700ml Full Spirit proved to be an instant hit with consumers since launch in March, gaining an impressive six per cent share of the total NAW premium spirit category in just a few months. Building on this notable achievement, the new Devil’s Cut RTD combines the quality, craftsmanship and flavour of Devil’s Cut Full Spirit with a less-sweet cola to let the premium bourbon shine through.
Devil’s Cut RTD is available in 330ml bottle or 375ml can four-packs.
