Cricket icon, Richie Benaud, has his BBQ tongs poised and at the ready to spruik lamb on Australia Day on behalf of Meat & Livestock Australia (MLA).
The advert which is airing this month, sees Benaud inviting Captain Cook, Burke and Wills, Ita Buttrose, Sam Kekovich, Don Bradman and a gluten-intolerant Ned Kelly, to join him in a lamb barbie.
Richie Benaud says of the campaign: “In addition to my love of cricket on Australia Day, I wanted to be involved in another key part of our national day, the iconic lamb campaign.
“For me, this year’s campaign encapsulates what Australia Day is all about; Australians getting together for a lamb BBQ.”
Michael Edmonds, general manager, global marketing at MLA says: “Benaud might not be at the cricket surrounded by his army of fans this year, but he’s still making the most of the day and spending it with this pantheon of notable Australians.”
