To mark International Burger Day, the Alternate Meat Co. (AltMeatCo) teamed up with Huxtaburger stores around the country to launch its "alternative burger". The release of its plant-based burger coincided with the launch of three of its products into Coles stores. (See our story Between the buns and beyond for more on plant-based protein industry trends.)
AltMeatCo is part of Life Health Foods, which also makes Alternative Milk Co. dairy-free cheeses and milks. Life Health Foods began in 2015 when it acquired the Vegie Delights brand from Sanitarium Health & Wellbeing.
AltMeatCo business development manager Cameron Prowse told Food & Drink Business the supermarket chain was "hugely receptive" to including alternative proteins into the meat section of its stores.
"If people are being advised to eat less red meat, and are therefore buying less of it, of course the supermarkets are going to want to be looking for other products to fill that gap. It's really exciting," he says.
All products are locally made, 100% plant-based and high in protein, vegan friendly and free from preservatives, artificial colours, flavours, GMOs and palm oil. The brand also uses recyclable packaging in all of its products.
