When Thankyou MD & co-founder Daniel Flynn tells the story of how the successful social enterprise became established, you can’t help but be both deeply moved and inspired to take action.
The latter may take the form of buying Thankyou products (water, cereal, snack bars, hand wash), or to offer the not-for-profit assistance in the form of a supply chain service.
But on the night of 26 February, Thankyou announced another option: to be part of a crowd-funding campaign that will allow the company to scale up its operation significantly.
Here’s how it works: Thankyou has launched Chapter One, a book penned by the 28-year-old Daniel Flynn, at a ‘pay what you want’ price with 100 per cent of the profits to be invested into scaling the business.
The book, published in landscape format, and read top to bottom instead of left to right, is Daniel’s ‘raw and real’ personal account of the Thankyou story.
Through the funding, Thankyou hopes to reduce preventable maternal mortality and under-five mortality in developing nations, increase access to antenatal and postnatal care and equip and empower communities with health knowledge and skills.
The second target is a further $600,000 to fund Thankyou’s first leap overseas into New Zealand with a local team, local product and local project partners that Thankyou will work with to make a local and global impact.
"Right now, there are one billion people in our world that live in extreme poverty, but also six billion that don’t. It’s crazy how when you look at the second statistic, all of a sudden the first doesn’t seem that big," Daniel said.
"At Thankyou we believe that it’s possible to eradicate global poverty through all of us collectively making better choices, and this next idea will take that to a whole new level."
Chapter One is now available to buy online at www.thankyou.co and all Relay, Newslink and Watermark bookstores.
Watch this video for the full story.
