Salmon producer Tassal has joined the fleet of canned fish companies entering the ready meal and snack space.
Following the trail of John West with its Tuna & Rice range and Safcol's ready-to-eat Tuna Meals, Tassal has added its own seafood-based snacking range to the supermarket aisle.
There are three snack varieties: Salmon & Quinoa, Salmon & Beans and Salmon & Rice, and each can be used as an on-the-go meal.
Tassal’s senior brand manager George Dimkin said over 80 per cent of canned fish was consumed for lunch, and the range was aimed at busy workers.
Tassal is also tapping the prepare-at-home market with the launch of a product for the everyday home cook.
The company's Salmon Rashers are a breakfast solution that’s claimed to be quick and easy to prepare.
The rashers can be fried with eggs in the morning, or tossed in a fresh salad or pasta dish later in the day.
Smoked in Beechwood chips, they are made from Tasmanian grown Atlantic Salmon that’s responsibly sourced and sustainably certified.
