Australian tea company T2 Tea has partnered with Alibaba marketplace Tmall Global to open a global store for Chinese customers.
Tmall Global is the cross-border B2C marketplace of Alibaba Group, and the new store will meet growing demand from Chinese customers seeking international brands.
Owned by Unilever, T2 Tea is seeking to expand on its success in Australia and offer a premium e-commerce experience to consumers.
“It’s T2’s curiosity for taking the ancient tradition of tea culture in China and giving it a modern twist that we think is both intriguing and exciting for the Chinese consumer,” Nicole Sparshott, T2's global CEO, said.
"For a company that came from humble beginnings in Melbourne, launching on Tmall Global marks a key milestone in our mission to build a generation of tea lovers on every continent.”
A curated range of products will be available via the platform, including homegrown tea blends such as T2 Tea’s Bondi tea, which includes lemon myrtle and native berries.
Tmall Global, which enables international brands to sell online directly to Chinese consumers, saw the number of imported product categories on the platform climb nearly 50 per cent to 3700 this year. More than 14,500 international brands from 63 countries and regions sell on Tmall Global. For more than 80 percent of those brands, their Tmall Global virtual store was their first foray into the China market.
