UK food company Symington's has appointed David Cherrie as managing director of its Australian subsidiary.
Cherrie will oversee Symington’s new ANZ headquarters in Australia, including an executive team tasked with growing the Chicken Tonight, Raguletto and Five Brothers wet sauces brands while expanding the product portfolio.
In May, Symington's announced it would license Unilever's wet sauces portfolio, which spans the Chicken Tonight, Raguletto and Five Brothers brands, in Australia and New Zealand. The three brands are still made at Unilever’s factory in Tatura, Victoria.
Cherrie has over 12 years’ experience in the food and beverage industry. At Symington’s UK, where he spent the past four years, he had a proven track record of strong commercial and business achievements, according to Symington's.
“I’m extremely excited to have the opportunity to lead Symington’s entry into Australia where there is so much opportunity for growth,” said Cherrie.
“The similarities between the local and UK grocery markets present a significant opportunity for our proven approach to portfolio management, and I look forward to giving Australian’s more and better choices in the grocery aisles.”
Symington’s CEO David Salkeld, said: “Our entry into the Australian market is our first venture outside of the UK, and we will continue to invest as we grow.”
“David’s remarkable success in managing the re-design, re-formulation and re-launch of the Chicken Tonight and Ragu brands in the UK made him the ideal choice to lead our entry into Australia and drive our future expansion.”
David Cherrie has been appointed MD of Symington’s Australia.
