Unilever has joined forces with Aussie confectionery company Darrell Lea to create two new flavours of its Streets Blue Ribbon ice cream.
The new flavours are Blue Ribbon Darrell Lea Peanut Brittle Crunch, which contains vanilla and salted caramel ice cream with peanut brittle, and Blue Ribbon Darrell Lea Coconut Rough Chips, which combines vanilla ice cream with coconut and chocolate.
Unilever said the collaboration follows in the footsteps of its “wildly successful” launch of Blue Ribbon Golden Gaytime last year.
The company also said this latest innovation in the Streets Ice Cream portfolio signals its growing expansion and increased focus on developing frozen take-home treats that showcase incredible flavours.
“The shift toward premium, indulgent offerings has manifested itself largely through a wider variety of flavours. Streets Ice Cream is staying abreast of this trend by always reviewing its range to ensure they are offering the best possible ice cream and a wide range to consumers with varying tastes,” Streets Ice Cream marketing director Anthony Toovey said.
“Blue Ribbon is a true-blue Aussie favourite and Darrell Lea is one of our iconic chocolate brands so we were thrilled to be able to bring these two classics together at last.
“Innovation is key for us and in this highly competitive market and it’s important we meet the increasing demand from flavour fanatics who are looking for a new after dinner sweet treat.”
Blue Ribbon Darrell Lea variants are available at Woolworths, Coles, IGA and some convenience stores at $6.99 RRP for a 1.25L premium tub.
