Global beer brand Stella Artois has joined forces with actor Matt Damon And Gary White to take action on the world water crisis, and is calling for others to join the cause.
At the World Economic Forum, beer giant AB InBev announced a multi-year partnership between Stella Artois and with Water.org to help bring clean water to more than 3.5 million people in the developing world.
The pair also called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis.
While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” campaign with Water.org, co-founded by Matt Damon and Gary White.
Through this partnership, they aim to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.
“We believe that water has the power to unlock the potential of communities around the world,” said Ricardo Tadeu, Zone President Africa, AB InBev.
“That’s why Stella Artois is passionate about and committed to helping Water.org end the global water crisis, but we can’t do it alone. We’re calling on consumers and business leaders to join us and take action in helping to end the global water crisis.”
One in 10 people in the developing world lack access to safe water, according to AB InBev. This problem disproportionately affects women and children, who spend millions of hours a day collecting water instead of working, caring for family or attending school.
