Steel City Beer Company is set to become “a beer the people of the Hunter can call their own” as it partners with beverage giant Lion to launch its brewery in Newcastle.
Lion brewmaster Dr Chuck Hahn has gauged his years of experience to help introduce Steel City to the region as he looks to work with the brewing team and the people of Newcastle to develop brews that take pride in the region and its heritage.
“As a brewer for 50 years, I have had the opportunity to start up a number of breweries and create many distinctive ales and lagers,” said Hahn.
“An authentic story and an enthusiastic, competent team of individuals are essential aspects in setting up a new brewing business.”
“Newcastle has long been the epicentre of Australian manufacturing, and Steel City’s founders all have a meaningful connection to this region they call home.”
The company’s founders range from former NRL players to surfers, as well as several prominent local figures, including Kris and Danny Buderus, Andrew Johns, Trish and Matthew Johns, Brooke and Kurt Gidley, Eloise Boughton and Craig Anderson, Paula Miller and Matthew Hoy, Nina Graham and Ryan Callinan, Oliver Semken, and Sophie and Ryan Ginns.
Steel City managing director Oliver Semken said after years of planning, he was excited to launch Steel City as a beer the people of the hunter could call their own.
“Our partnership with industry leader Lion and the godfather of Australian craft brewing Chuck Hahn puts us in a great position to make great beer and deliver it in a no-nonsense manner,” said Semken.
“The Hunter has a long history with the Tooheys brand, and they know the beer drinking needs of the people of the region better than most.”
“Chuck Hahn has spent the last 50 years brewing and developing some of the country’s most loved brands and beers. His involvement has been crucial in ensuring Steel City’s products are of the highest quality.”
Steel City is now available on tap in the Hunter region, with a pack release due later in the month, and the establishment of its local brewing later in the year.
Lion ranked in at #4 in Australia’s Top 100 Food & Drink Companies 2020 report.
