Spud study: consumer sentiment tracked

Australian potato growers will gain a window into how consumers view their products through new market research called The Potato Tracker project.

The year long research, to be conducted by Colmar Brunton, seeks to determine what drives Australian consumer behaviour and consumption habits in relation to potatoes.

“Understanding what drives potato purchases is important to ensure our industry keeps up with consumer demands,” said AUSVEG spokesperson Alexander Miller.

“With knowledge of the latest trends and market drivers, Australian potato growers will be able to become more proactive with their methods of production and ensure that their products are meeting the needs of consumers.”

The year-long project will deliver monthly reports to the Australian potato industry, with the size of the Australian fresh potato market, consumers’ spend on potatoes, retail channels, as well as purchasing trends and consumption habits all set to be measured.

“It is imperative that the Australian fresh potato industry is continuously analysing and evaluating market trends and data in order to ensure that we don’t miss any opportunities to supply the market in the best ways possible,” said Miller.