Coca-Cola South Pacific is targeting a younger audience with a campaign based on 'tackling the awkward moments of life'.
Today’s Hit Network national drive time co-hosts Hamish and Andy have been brought on board to launch the 'March of Awkwardness' with awkward moment segments curated by Sprite, as well as radio competitions and giveaways.
The 2016 campaign kicked off with the brand's renowned ambassador, Sprite Saver, on the lookout for awkward moments between unsuspecting Aussies and rewarding them with the drink.
