Coca-Cola South Pacific has launched a campaign to promote Sprite over summer with the hashtag #needasprite.
The campaign plays up the fun nature of the brand, helping young adults 'cut through the heat' in awkward situations by enabling them to maintain their cool with a Sprite.
In a first for the company, Sprite has developed 360 video content that aims to bring to life an integrated Virtual Reality refreshment experience.
Sprite has also worked with Google to tap into products such as Google Preferred and Vogon with the aim of creating a bank of engaging, shareable content.
