US premium cocktail mixer producer, American Beverage Marketers (ABM), has signed a new Australian distribution partnership with Spirits Platform, transitioning from Sazerac.
Taking effect from 1 March, Spirits Platform will assume responsibility in the Australian market for ABM’s leading cocktail mixer brands – Master of Mixers, Finest Call and Reàl Infused Exotics – across on-premise, retail and selected grocery channels.
The brands deliver mixer solutions built to perform in high-pressure bar environments, while remaining accessible and reliable for consumers at home.
American Beverage Marketers regional APAC manager, Boyde Skinner, said Spirits Platform’s strong reputation, premium focus and deep understanding of the Australian on-premise and retail landscape made them the ideal partner for ABM.
“We’re excited to see our brands grow in Australia through a distributor that shares our long-term commitment to quality, family ownership values and bartender relevance,” said Skinner.
Distributed in more than 100 countries, the ABM portfolio aims to deliver consistent flavour with practical performance. The addition of these brands strengthens Spirits Platform’s end-to-end cocktail offering, complementing its premium spirits and liqueurs portfolio – including Cointreau, Licor 43, The Macallan, Lark, Louis XIII, Jägermeister, Teremana, Disaronno, Sierra and The Botanist Gin.
Spirits Platform CEO, Ian Atherton, said the partnership is a natural extension of the company’s commitment to delivering complete cocktail solutions for the Australian market.
“Master of Mixers, Finest Call and Reàl Infused Exotics are globally respected brands that solve real challenges behind the bar and at home, such as speed, consistency and quality,” said Atherton.
“They complement our premium spirits portfolio perfectly and add genuine value for bartenders, venues and retailers alike.”
