SPC is celebrating its one hundredth year of being in the packaged fruits business with a new TV campaign starring its own staff.
The new Masterbrand TVC runs through the past 100 years, including a typical Australian summer afternoon – sprinklers, backyard cricket and a canned fruit-topped pavlova. The commercial also features one of its long-time growers.
Staff were also included in the ad, including the company's procurement manager Mark Jeganathan, alongside his two sons and wife.
SPC general manager marketing and innovation Simone Coté, aims to honour the milestone of turning 100, but also depict “key moments in Australian culture, brought to life through the great employees of SPC”.
“We have and always will play such an instrumental role in Australian households, and this has been shaped over the years by the hard work of our staff and growers across the Goulburn Valley. Our new TVC is a chance to say thank you whilst celebrating all that’s great about Australian made,” Coté said.
The TVC will launch with a 30” version, followed by a series of six 15” short story ads over the coming six months. The initial schedule includes national mainstream TV from 18 February 2018.
