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SPC Ardmona is rolling out a new IXL 'fruit spread' that looks like jam, tastes like jam, but contains 60 per cent less sugar than jam.

The IXL 'sweetened with Stevia' range is made from Australian-grown fruit in four traditional flavours – strawberry, raspberry, apricot and marmalade – and will launch next week.

Jelica Vrkic, business manager of nutritional health at SPC and qualified dietician, said that Stevia is a great way for brands such as IXL to reduce their sugar content.

“Stevia is one of the first all-natural, calorie-free sweetening ingredients that has been adopted for mainstream use. It contributes no calories to food, but is up to 400 times sweeter than sugar, so you just add a pinch and you have the same delicious sweetness that makes jam so popular.”

In May SPC Ardmona also launched Fruit and Chia fruit spread range underHenry Jones & Co brand that contains 45 per cent less sugar than jam.

IXL sweetened with Stevia will be available in Coles nationally from October 2014, in selected IGA, FoodWorks and Foodland stores from November 2014, and in Woolworths from early 2015. RRP $2.99 for a 210g jar.



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