Snot and guts - Peters' new ice block flavours

Peters Ice Cream has launched a new range of ice blocks called Zombies ice blocks that come in two 'gross' variants: Snot and Guts, to coincide with Halloween.

Guts is a lime flavoured ice block with a crunchy popping candy centre, and Snot is cola flavoured with a sticky lemon centre.

According to the company, Halloween celebrations are on the rise in Australia, and the latest McCrindle research shows one in four Australians will get involved in the celebrations on 31 October.

Peters' head of marketing, Emma-Jane Collins, said Peters prided itself on being in touch with the latest trends, and Zombies were hot property right now.

“We wanted to create an iced treat that was fun and quirky, reminiscent of the kind of ice blocks we enjoyed as kids, but for a modern generation.”

Peters is now owned by Pacific Equity Partners, after being sold off by its former parent, Nestlé, in August last year.

Zombies are available now at milk bars, and in petrol and convenience store freezers for $2.00 each.