A rewards-based program which encourages families to recycle has been launched by snack manufacturer Whole Kids Australia and recycling company TerraCycle.
Australian consumers will be encouraged to upcycle their food pouches and snack wrappers through a recycling system called the Kids Pouch and Snack Brigade by sending them for free via post to program sponsor TerraCycle.
The pouches are then repurposed into sustainable items such as park benches and chairs.
Families can register on the TerraCycle website, and once over a kilogram is collected they can claim a free shipping label to send in their waste.
As an added incentive, collectors will also be rewarded.
For each used pouch sent in, they receive two cents which they can then donate to a local playgroup, school or charity of choice.
TerraCycle is known for tackling difficult-to-recycle waste streams like oral care, coffee capsules, beauty product packaging and cigarette butts, which it turns into industrial items.
