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More than 4300 exhibitors from 67 countries including Australia will gather next month at SIAL China which will this year showcase 21 food categories across 17 exhibition halls.

Food South Australia and the Meat & Livestock Australia will again organise many of the Aussie exhibitors at SIAL China, which this year takes place on May 14-16 in Shanghai.

Food South Australia is coordinating the Australia Pavilion which sees exhibitors co-located in a high traffic area with Australian branding. MLA will also be coordinating a group stand for its meat industry members located in the SIAL China meat products hall.

SIAL China, which expects to attract 112,000 attendees this year, has grown in popularity as more Australian companies pursue Asian export opportunities. According to SIAL China organisers, cross border e-commerce trade rose 50 per cent in 2018 on the back of growing demand for imported goods from Asia’s growing middle class.

Show highlights include the trend showcase and competition SIAL Innovation, and La Cuisine, a demonstration area dedicated to foodservice professionals.

Other features are the Retail & Hospitality Forum, Tea Brewer Cup, Seafood Fest, Chocolate World, Wine Innovation Forum, and the Best Buy China Competition.

“Whether your objective is to understand more about the dynamic Asian market, or introduce products to world visitors, through our professional events, online match-making system, and marketing events, SIAL China is a convenient and effective way to start a dialogue with your target customers and partners,” SIAL China president Jim Liu said.

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