Consumers have been urged to look for the green-and-gold kangaroo logo as chocolate manufacturers ramp up production and seafood suppliers prepare for a surge in demand this Easter.
The team behind the Australian Made Campaign want shoppers to remember the Australian Made, Australian Grown certification trade mark which shows which products are made and grown in Australia.
Campaign chief executive Ian Harrison said Australian food producers have earned themselves a strong reputation for their quality and safety standards, and this needed to be recognised.
“If value for money is a key factor in [a consumer's] purchasing decision, Australian farmers, fishermen and manufacturers can deliver,” he said.
“The green-and-gold kangaroo logo is the best way to identify products with all the great characteristics that come from being ‘genuinely Aussie’.”
