Riverland Wine will become the first Australian wine region to launch an immersive virtual reality (VR) experience, Riverland on the Verge, to stimulate visitors both domestically and internationally to visit the region.
The RoV app was launched today (11 November) in English and simplified Chinese version on both the Google and Apple app stores, which immerses users in virtual realty to experience the region for its wine, food and ecology.
The experience will be featured as part of the Australian Wine Journey at the 2021 Nation Wine Centre in Adelaide, giving users the chance to experience the technology using Occulus virtual reality goggles.
“With travel restrictions within Australia gradually lifting, this timely virtual reality escape into the Riverland will excite people to plan their own visit to experience the food, wine and the Riverland’s stunning landscapes,” said Wine Australia CEO Andreas Clark.
“Riverland wine producers at the forefront of winemaking experimentation and innovation with over 85 varieties grown in the region, and a focus on employing organic and biodynamic wine growing and production processes.
“With 10 cellar doors, the region offers a less travelled but unique and significant wine trail that includes quintessentially Australian townships and diverse flora and fauna with a backdrop of the spectacular Murray River.”
The RoV initiative was funding through the Australian Government’s $50 million Export and Regional Wine Support Package and the South Australian Government’s Department of Primary Industries and Regions.
The project is also supported by Riverland Wine, Wine Australia, the University of Adelaide, Martins Brand House and 57 Films.
Riverland Wine Industry Development Council and Riverland Wine chair Chris Byrne said: “Riverland on the Verge (RoV) is an exciting wine tourism project like no other and is designed to take people on an unforgettable journey to our region.
“With the ultimate aim of stimulating both international and national visitors to physically visit, it provides a remarkable insight into the wine, food, ecology, tourism opportunities and other experiences this diverse and unique Australian wine region has to offer.”
As part of the launch of Riverland on the Verge, free 3D viewing goggles can also be ordered through the Riverland Wine website.
