Factory-based producers of bread, cakes and pastries are losing customers at both ends of the market, and must adapt quickly to maintain growth, according to IBISWorld.
The battle for market share in the bread production industry is intensifying. The rise of the supermarket in-store bakery has been a massive challenge for bread producers, who have recorded modest growth of an annualised 2.1 per cent over the past five years.
According to IBISWorld, revenue is expected to total $2.6 billion in 2014-15.
Supermarket in-store bakeries are appealing to budget-conscious shoppers, while artisanal bakeries are benefiting from the increasing focus on high-quality food, freshness and nutrition, according to its latest report on the sector.
The news comes as Bakers Delight launches its new Healthy Loafstyle range which brings together its healthiest breads under one umbrella.
The company has developed an in store and online “diagnostic tool” in the form of a quiz to help consumers “choose the right bread for their lifestyle” with the help of accredited practising dietitian Sharon Natoli from Food & Nutrition Australia.
The move was initiated after the bakery franchise found in consumer research that Australian women were avoiding bread for weight related reasons and that one in five felt guilty when eating bread.
The study also revealed that women find navigating the health category confusing and overwhelming, with more than a third of those surveyed indicating they would enjoy bread more often if healthy alternatives were more accessible.
In response, Bakers Delight brought together its health offerings under one umbrella, and also decided to help consumers to choose the right bread.
The following six breads will form the Bakers Delight “Healthy Loafstyle” range:
- Chia Omega-3 – for a healthy mind
- Cape Seed – for heart, mind and body
- Hi-Fibre Lo-GI – for longer lasting energy
- Wholemeal Country Grain – for weight management
- Wholemeal– for better digestive health
- Chia and Fruit – for women’s wellbeing
