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Today's crisis highlights the need for brands to adopt innovative thinking and identify news ways to use technology to continue the conversation with their customers.

SPONSORED: HP Indigo is reinventing printing by delivering transformational customer experiences in a connected world. It is championing a move from tech-centric to brand-centric thinking, focusing on human need, emotional purpose & the story at the heart of a brand campaign.

HP Indigo is disrupting applications with breakthrough digital print technology by partnering with brands and agencies, and reinventing print supplier operations.

The HP Graphics' strategy is to support brands throughout the consumer journey allowing them to rise to the occasion, re-establish trust through customer-centric actions, and to accelerate growth.

Follow our webinar series, to find out how HP Indigo's digital print solutions can address brand and consumer needs in these unprecedented times.

Register now for one or more webinars from the list below in one simple step.

1 LEARN ABOUT THE BEST WAY TO LINK WITH BRANDS & CONSUMERS IN UNPRECEDENTED TIMES: June 11 4:00 PM

2 REVAMP YOUR BRAND STRATEGY AND DIFFERENTIATE YOUR PACKAGING DESIGN IN INNOVATIVE NEW WAYS: June 25 4:00 PM

3 FIND OUT THE TRUE VALUE OF INVESTMENT IN DIGITAL PRINT: July 9 4:00 PM

4 FIND OUT HOW TO IMPROVE YOUR BRAND'S SUPPLY CHAIN EFFICIENCY: July 23 4:00 PM

5 LEARN HOW TO BUILD YOUR BRAND SUSTAINABLY IN THE DIGITAL ERA: August 6 4:00 PM

Packaging News

Mars has opened $112.6 million Wodonga pet food facility, bringing autonomous mobile robots, AI-enabled planning tools and advanced packaging automation into one of Australia's largest new food manufacturing investments.

New Cleanaway research reveals overwhelming support for packaging reform, recycled content mandates and national recycling rules, as industry looks to policy certainty to unlock the next wave of recycling infrastructure investment.

Three months after fears of a plastics supply crisis first rippled through Australia's packaging sector, the immediate sense of alarm has eased. Supply chains are still under pressure, prices remain elevated, and uncertainty persists, but PKN's conversations across the packaging value chain suggest the industry has shifted from crisis response to resilience management.