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Today's crisis highlights the need for brands to adopt innovative thinking and identify news ways to use technology to continue the conversation with their customers.

SPONSORED: HP Indigo is reinventing printing by delivering transformational customer experiences in a connected world. It is championing a move from tech-centric to brand-centric thinking, focusing on human need, emotional purpose & the story at the heart of a brand campaign.

HP Indigo is disrupting applications with breakthrough digital print technology by partnering with brands and agencies, and reinventing print supplier operations.

The HP Graphics' strategy is to support brands throughout the consumer journey allowing them to rise to the occasion, re-establish trust through customer-centric actions, and to accelerate growth.

Follow our webinar series, to find out how HP Indigo's digital print solutions can address brand and consumer needs in these unprecedented times.

Register now for one or more webinars from the list below in one simple step.

1 LEARN ABOUT THE BEST WAY TO LINK WITH BRANDS & CONSUMERS IN UNPRECEDENTED TIMES: June 11 4:00 PM

2 REVAMP YOUR BRAND STRATEGY AND DIFFERENTIATE YOUR PACKAGING DESIGN IN INNOVATIVE NEW WAYS: June 25 4:00 PM

3 FIND OUT THE TRUE VALUE OF INVESTMENT IN DIGITAL PRINT: July 9 4:00 PM

4 FIND OUT HOW TO IMPROVE YOUR BRAND'S SUPPLY CHAIN EFFICIENCY: July 23 4:00 PM

5 LEARN HOW TO BUILD YOUR BRAND SUSTAINABLY IN THE DIGITAL ERA: August 6 4:00 PM

Packaging News

Coca-Cola Europacific Partners (CCEP) Australia has taken a pioneering step in advancing Australia’s circular economy, unveiling the first consumer-facing Reverse Vending Machine (RVM) ever installed on a CCEP site globally. PKN was there.

The Ellen MacArthur Foundation has released a new report today, calling on global businesses to accelerate collective action toward a circular economy for plastics, and address the systemic barriers that continue to fuel plastic pollution.

Avery Dennison has officially opened its new Avery Dennison Experience Lab (ADX) today in Melbourne – an innovation hub designed to accelerate the adoption of RFID and digital identification technologies across Australia and New Zealand. PKN was there.