Cape Byron Distillery has taken over the sales and distribution for Australian vermouth brand Regal Rogue and grape spirit label Feels Botanical.
From 1 January, both labels have been available through Cape Byron sales representatives and wholesalers. Cape Byron CEO Eddie Brooke said the partnership aligned with the distillery’s focus on building quality brands based on product credentials, exceptional service, strategic drink offerings, and an enhanced consumer experience.
“This collaboration with Regal Rogue and Feels Botanical is a match made in heaven for us. They not only share our values, but also enhance our offerings with an all-Australian drinks menu that is versatile, unique, and of the highest quality,” Brooke said.
The three companies share a commitment to sustainability, quality local ingredients, and being engaged with their consumers.
Feels Botanical co-founder and regional manager for Regal Rogue, Blake Vanderfield-Kramer, said, “The alignment of product quality, being Australian made, and utilising Australian ingredients, coupled with a shared focus on sustainability and community, presents an exceptional offering to the trade and consumers.
“We’re bringing an all-Australian product range that can deliver classic cocktails like negronis and martinis, all while being B-corp certified, a 1% for the Planet member, and using organic Australian grapes and botanicals.”
Regal Rogue and Feels Botanical are currently available through Paramount, ALM connect, or direct through Cape Byron Distillery.
